"Brands in Football 2008 gives a real insight into who is sponsoring who in the biggest leagues across the continent.
It is great that a book now exists providing key information about the main sponsors by country and we’d like to thank The Football Fans Census for making it happen.
What is particularly useful is seeing in one publication the wide array of brands involved not just in Spain, but also in France, Germany, Italy, England & Scotland.
At FC Barcelona, sponsors have always been central to the club’s continued success and that of the game in general."
Julián Fernández. Sponsorship Director. FC Barcelona.
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"Brands In Football 2008 has built upon the success of the first edition and now provides an exhaustive list of current sponsors, kit manufacturers, stadium sponsors and partners in many key market sectors for the major clubs in England, France, Germany, Italy, Scotland and Spain. Many other European markets are also covered in less depth."
"At last pretty much all the information you need about the nitty gritty of the European football sponsorship market has been gathered together between the covers of one book. No longer will industry professionals need to duck and dive and delve through the internet to glean information."
"This book will be of immense value to rights holders, agencies, sponsors and the media alike."
Greville Waterman. Head of Business Development. 141 Sports & Entertainment.
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“ Football is now a media driven industry. Clubs have a choice to embrace that fact and move with the times or be left behind while others reap the financial rewards attached to this new era of the game. Brands in Football 2008 allows clubs to understand their position in this market better and also gives them an insight to the goings on at their rivals domestically, and if needs be, internationally. For those working in brand development or sponsorship at clubs this is a must have tool for the running of their businesses. ”
Ryan McKnight. Editor of F.C. Business Magazine.
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"It's well done and a very important publication for anyone involved in football sponsorship..."
Alessandro Formisano. Marketing Manager. SSC Napoli Football Club.
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"A very useful publication to have close at hand..."
Darren Venn. Director of Commercial Affairs. Newcastle United Football Club.
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"Who is the secondary ticketing partner of Manchester United?
Who is the stadium sponsor of Huddersfield Town?
How many Euro 2008 sponsors are there?
Which manufacturer has the most kit deals in English football?
How many betting and gaming partners are involved in UK football?
The answers to these and many other questions are answered in Brands In Football 2007 a brand new book published by Europe's leading football research expert, the Football Fans Census (FFC).
It is an exhaustive and comprehensive study and analysis of UK football sponsorships covering all the brands involved with associations, international teams, clubs, leagues and cups.
The report covers available sponsorship opportunities as well as providing lists of current sponsors, kit manufacturers, stadium sponsors, and partners in many key categories such as gaming, beverages, affinity, catering and travel.
The industry has long needed such an an overview and this report will be of immense value to rights holders, agencies and sponsors alike"
Greville Waterman. Head of Business Development. 141 Sports & Entertainment.
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